This course analyzes applications of techniques and methods of Economic Theory in business and administrative decision-making. Tools of economic analysis are used to solve administrative problems. Business Economics aims to achieve economic excellence in the operations of the business (e.g. minimising costs, maximizing profits in the various forms of market). It is the link between Microeconomics and the Organization and Management of Enterprises and borrows methods from Mathematics and Statistics. During the course after the presentation of the basic Microeconomic Theory, emphasis will be placed on practical applications, examples, exercises and case studies.

This course presents the quantitative techniques applied in Economic, Financial and also more widely in Business Studies. Its purpose is to help students understand how quantitative analysis works and how it contributes to decision-making. Thus, at the beginning of the course is presented the methodology of statistical reference. The linear contribution as given by the correlation coefficient is then developed and determined by the simple linear model. The multiple linear model is then examined and reference is made to certain problems of econometrics.

This course examines how the basic economic aggregates of an economy, such as income, consumption, investment and employment, are identified. In addition, the role of economic policy in relation to the problems of unemployment inflation, the budget deficit and the current account will be examined. Finally, the factors affecting a country’s degree of growth and the role of technological progress in sustainable growth will be analysed. The aim of the course is for students to understand how the economy works in the short, medium and long term. This will be achieved through the use of economic models, which will be key tools for solving economic problems, but also through the extensive use of case studies. Practical studies concern both empirical economic policy issues and real events, helping the student to better understand the theory and to be able to explain real economic phenomena.

The course aims at providing a sound understanding and appreciation of the principles of corporate finance. The course describes both the theory and practice of financial decision making by corporations, and shows how financial theory can be used to address practical problems and illuminate institutional aspects of the financial world. The course will emphasize the valuation of financial assets in a risk-return framework, and will help you understand how capital markets operate. Specific topics to be covered include the concept of the time value of money, net present value (NPV) and its application to capital budgeting investments, portfolio theory and the CAPM, market efficiency, derivatives and applications, and financial policy. Certain topics will also be covered through EXCEL spreadsheet applications.

The rapid development and spread of Information and Telecommunications Technologies and their impact on theoretical models, strategies, techniques and practices in the field of Marketing, have created the need for education on the new knowledge that is emerging in the field of Digital Marketing. Scientific research has highlighted the possibilities of revising and expanding knowledge from the field of Marketing in the context of the new conditions, requirements and particular characteristics of the Electronic Environment as it is mainly shaped by the emergence of the Web until today. The roles of consumers and competitors in the online marketplace are then clarified. Market and product strategies are analyzed to create a strong digital presence and the importance of properly programming, developing, and maintaining a digital site is recognized.

The aim of the course is to give the student all those theoretical and applied knowledge necessary for the understanding and drafting of economic and technical studies. Thus the course will cover a wider scientific field through the methodology of Cost Benefit Analysis with the practices currently used in technical and economic studies for both the private and public sectors. Monocritical and multi-critical methods will be studied with examples from case studies, market research, financial charts, the role of the timeless value of money in decision-making, sensitivity analyses and project timing.

The course analyses the basic principles of costing and pricing policy in conditions of imperfect markets such as monopolies, oligopolies and monopolistic competition. The material includes the Concept and Basic Cost Distinctions, the Costing Principles, the FDC Costing Methods and Process, the HCA-CCA Alternative Costing Bases and the Top-Down, Bottom Up Alternative Costing Standards.

Pricing Techniques and Price Diversification Policies are also examined, Business Decisions under Risk and Uncertainty, Gaming and Oligopolistic Behaviour Theory, Investment Planning, Information Economics, Pricing Strategies in Companies with Market Power as well as Advanced Pricing Issues, such as Limit Pricing as An Entry Barrier, Bandit Pricing, Intra-Group Pricing, Price Compression, etc.). In addition, the basic principles of economic regulation and market liberalisation are analysed.

This course presents the operation of the multinational company with regard to the roles of the parent company and subsidiaries in the context of the international business. The concept of direct foreign investment from a microeconomic and macro-economic point of view is then analysed and modern theories from the sectors of International Trade, the Industrial Organisation for Economic Development and International Finance are listed. Finally, the latest developments in foreign direct investment and the operation of multinational enterprises in Greece are presented. The aim of the course is for the student to understand the difference a. in functions between domestic and multinational enterprise and b. in concepts between domestic and international investment.

The aim of the course is to equip students with an understanding of the basic principles of financial analysis. The course familiarizes students with the treatment of financial-businessproblems by using the information in the accounts from the perspective of the Financial and Management Directorate of a company. (in Greece, the EU, the United Kingdom and the USA), the controversial and problematic nature of certain issues of accounting measurement and standardisation and their possible impact on market efficiency , socialreportingand income distribution.

Energy markets (oil, electricity and gas industry) make up one of the most dynamically growing sectors not only in Greece, but also in the global economy. Given the large scale of capital investment required for most energy projects, the modern entrepreneur makes his investment decisions after a thorough analysis of policy variables in an environment characterised by uncertainties and business risks. The subject “Business strategies in energy markets” is aimed at both students and executives of companies and public and private sector organisations interested in developing business activities in energy markets. After the successful completion of the course, the learner will know in depth the business strategies that characterize the energy markets and the incentives of companies that intend to proceed with the implementation of such strategies.

Introduction to the concept of human resources management. History.
Reference to the concepts of work, organization management, human resources management.
Planning and recruitment of human resources.
Methods and procedures for selecting and recruiting staff.
Human resources training.
Staff performance assessment – simulations.
The CV and the job interview.
Holland’s six personality types – test professional choices and personnel selection.
Modern human resources management concepts: emotional intelligence.
Basic principles of human resources management.

The course focuses on four main pillars of good management: management functions supported by critical analysis of the context in which managers operate, leadership, working groups and change management. In all aspects of modern society, management and change leadership play an increasingly important role. Modern businesses and organizations operate in a highly competitive and globalized environment characterized by high costs for the acquisition and use of the necessary resources, turbulent social, economic and technological changes and increasing demand for socially responsible management practices. It is therefore obvious that effective management of changes in organisations, as well as an understanding of leadership practices leading to effective working groups and organisational performance, are key factors in achieving their objectives and objectives.

Successful management requires a combination of basic skills and understanding and use of tools and methods to solve important and complex problems faced by businesses and organisations at different levels of management, so that managers can participate actively and productively in making appropriate decisions and implementing them. An understanding of the different organisational, cultural and environmental factors is also required.

The course prepares students for these requirements, providing comprehensive knowledge and experience of the functions of management supported by critical analysis of the context in which change managers and leaders operate. The teaching method is interactive and is based on case analysis, audiovisual material, mini-simulation projects and seminars by specialized market executives.

The course presents and analyzes ways in which an ERP information system supports the planning, planning and management of a company’s resources, covering its full range and respective operational functions.

The course emphasizes the primary purpose of information technologies, which is to propose solutions to the problems and challenges of financial management and administrative organization of enterprises.

In particular, the course presents the theoretical background of ERP systems and familiarizes students with the operating environment of Data Communication’s WinEraERP system. In the main, students are trained (with case studies, scenario solving and assignment of tasks) in the basic functionality offered by the ERP system to support the daily management needs and strategic objectives of a company, as well as to assist its executives in decision-making.

Postgraduate students are given the opportunity to obtain (after successfully resolving a business transaction-process scenario in a management year) the Core Level User Certificate of WinEra ERP of Data Communication.

This course initially introduces students to the basic principles of digital network economics. Its ultimate goal is to provide a sound understanding of the strategic decisions made by firms that adopt the platform business model and create online networks.
The significance of digital network economics for shaping business strategy is justified by noting that 9 out of 10 most valuable companies in the world operate in digital network industries. In addition, the top five most valuable firms are all tech giants (Apple, Google-Alphabet, Microsoft, Amazon and Facebook) which all adopt platform business models and digital strategies to remain competitive. Other up-and-coming companies, such as Airbnb and Uber, serve as marketplace platforms creating online networks that facilitate digital interactions between people.

It is well known that maximising social well-being is achieved when markets operate under conditions of perfect competition. Unfortunately, in practice these markets almost do not exist and are known to operate in conditions of monopoly competition, oligopoly or even more rarely in conditions of monopoly. Each undertaking acting independently or in a coordinated way uses strategies, trade policies and practices, which often jeopardise the proper functioning of free competition with particularly negative consequences for consumers and the economy. Such strategies that could potentially reduce competition are abuse of market dominance, direct price-fixing agreements, concerted practices and mergers and acquisitions. It is therefore necessary for the competition authorities to intervene, which sets the appropriate framework for the functioning of the markets in such a way that they function effectively. The course analyses all anti-competitive strategies of enterprises, which are prohibited by competition law. In addition, the institutional framework of competition policy in the EU and the USA is examined and cases of infringement of competition rules in practice, such as abusive conduct by undertakings with a dominant market position, cartels and concerted practices and concentrations of undertakings which may restrict competition, are examined. Examples will relate to cases from both international experience and Greece

At the beginning of the 21st century the competitive business environment is facing dramatic changes. The phenomena of globalisation and the rise of information technology, as political, economic, social and technological forces, seem to have no brakes, no return. Thus, businesses have to deal with a multitude of strategic and organisational issues every day, such as competition, administrative reorganisation, mergers and acquisitions, sustainable technological development, strategic alliances and strategic use of the Internet. The Business Strategy aims to combine knowledge from multiple sectors of a business in order to help better competitively place it (and maintain this position) in the market. This course will use methods and tools to assist a company in the design, implementation, evaluation and control of its strategies, as well as analysis of case studies in order to link theory with practice. A business game simulation with a computer will also be used in order for students to compete with each other, make critical decisions (individual and group) and finally implement business strategies within the course.

The course will provide general tools for economists to perform empirical studies. It will teach how to design a research study and how to conduct a literature review. It will teach students how to search for and collect data from various publicly available data, while educating them how to form an empirical question based on available data and using theoretical and econometric knowledge. As for the latter, we will train them, with real applications, the basic tools for performing econometric analysis that includes, but is not limited to: OLS, panel data, discrete choice models, survival analysis. At the end of the course, students will have a better understanding of how to perform academic research with data, how to frame the question under consideration and how to present the results in a clear and concise manner.

The aim of the course is to familiarize postgraduate students with international finance theory and its applications in policy-making. Initially, the main tools will be presented in order to understand how savings and investments are transferred between different countries, e.g. trade flows and current account, money and balance of payments, foreign exchange market and speculation – current and forward foreign exchange market, arbitrage, purchasing power equivalence and real exchange rate. Corresponding applications on issues of contemporary interest and their impact on the formulation of the international operational strategy will then be analysed. In particular, the role of Central Banks internationally in the modern complex financial system will be discussed, with an emphasis on the Federal Reserve and the European Central Bank, modern challenges related to bubbles, zero interest rates and the evolution of the financial system, and particular emphasis will be placed on financial crises historically by country discussing the role of the IMF, as well as on the recent financial crisis 2007-2009 analysing the financial architecture before the crisis , lessons from the crisis and post-crisis actions.

It is difficult to imagine a world without the Internet or mobile devices. They have become key elements of our way of life and have caused changes in almost every sector of the business. The financial services industry (FS) is no exception. The digital revolution is transforming the way users access financial products and services. Fin Tech is a fast-growing emerging sector where there are concerns about what this will mean for the future in trading, markets and banks. Will banks lose new players who offer better digital products and services, or will they learn how to assimilate and collaborate with these subversive technologies? How do digital currencies like Bitcoin work? Can new currency-cryptocurrency arrangements and digital infrastructure coexist? The aim of the course “Banking and FinTech” is to answer the above questions. More specifically, it is an analysis of the role of banks in the financial system in order to help students understand the challenging challenges and opportunities that banks face now and in the future.

This course introduces the students to the systematic processes of the innovation management, new venture creation, and entrepreneurship. It focuses on the challenging and important issues of the entrepreneurial life cycle associated with recognizing, launching, growing and valuing new business ventures. The Entrepreneurship and Innovation Management course is designed for the study of all aspects of starting and running a new venture and for this reason it applies to all organizational forms such as established large companies, small and medium sized enterprises, and startup firms. Entrepreneurship and Innovation Management describes the framework conditions for entrepreneurship and analyzes the core factors required for successful innovative entrepreneurship. The course explores the analytical techniques needed to recognize emerging business opportunities, understand the various financing choices, apply valuation methodologies, screening a business idea, develop a marketable business plan, manage growth in a rapidly evolving environment, and successfully capitalize the value of a business. Students also identify their potential for creating a business or marketable product/ idea.

Using tools and techniques of business models and business plans, Entrepreneurship and Innovation Management module makes students capable to assess firms’ present and future performance. Further, this module seeks to trigger students’ entrepreneurial spirit and develop their innovative skills for enhancing their entrepreneurial activity in the global economy.

The course seeks to introduce participants to the concept of Inventory and Procurement Administration and how it applies to businesses. Issues related to the design and operation of procurement, the formation of competitive supply chains, the scope of strategic logistics management activities, as well as risk management and cost reduction of the operation of procurement are analysed.

The course will cover real examples from the market and empirical studies will be analysed.

Participants after the end of the course will be able to apply many of the concepts taught in their working environment. The aim of the course will also be an educational visit to production units where participants will have the opportunity to see the implementation of the Stock Administration in the real environment.

The aim of the course is to give the student the necessary knowledge, theoretical and applied, which are necessary for the understanding of the shipping and transport sector in general. Thus the course will cover a wider scientific field with the main characteristics of the transport and shipping sector such as demand and supply of transport and shipping services, flexibility, shipping cycles, production costs, pricing methods and charters, as well as investments in transport and shipping.

This course presents quantitative analysis methods applied in Economic and Financial Studies to investigate the behaviour of economic phenomena in general. The first part develops the problems presented in the econometric analysis and then sets out how to deal with them. The second part presents contemporary issues of econometric analysis used in economic and financial studies. The third part addresses specific issues related to time series analysis in econometric studies and the fourth part examines modern techniques for determining uncertainty and managing financial risk with an emphasis on money and capital markets, as well as the bond market and the banking sector. This course will therefore help students to deepen their knowledge of econometrics and in particular the applications of the financial sector so that they can study and better understand the behaviour of economic and financial phenomena. The techniques that students will learn will help them to very much in the decision-making process.

This course presents quantitative analysis methods applied in Economic and Financial Studies to investigate the behaviour of economic phenomena in general. The first part develops the problems presented in the econometric analysis and then sets out how to deal with them. The second part presents contemporary issues of econometric analysis used in economic and financial studies. The third part addresses specific issues related to time series analysis in econometric studies and the fourth part examines modern techniques for determining uncertainty and managing financial risk with an emphasis on money and capital markets, as well as the bond market and the banking sector. This course will therefore help students to deepen their knowledge of econometrics and in particular the applications of the financial sector so that they can study and better understand the behaviour of economic and financial phenomena. The techniques that students will learn will help them to very much in the decision-making process.